Why do the words “moisture mitigation” often sound like dirty words?  The short answer is not so short.  The speed of construction and the demands on tighter budgets has pressed installation contractors into a fear of including this option in their proposals for fear of losing the bid. All too often it only becomes a […]

David Williams, Horizon Forest Product’s Vice President, often shares the story of a hardwood flooring business owner that used to offer only solid hardwood flooring. However, over time, the business owner noticed that consumer trends and interests were changing. Not all customers wanted the 2-1/4” or 3-1/4” look of hardwood flooring. In response to changing […]

Did the title of this article make you stop and look? I’ll bet the reason you are at least going to spend a few minutes reading this, is to see if this might apply to you. How exactly do I make more money? One word: Investment. I think all of us understand that an investment […]

We all are looking for that secret ingredient that turns a typical company, idea, or product into a raving success. What if I told you that it may have less to do with what you sell but how you sell it? The exact same product may sit on the shelves of a dozen stores at […]

If you look for the word “change” in Merriam-Webster’s dictionary, you will see a variety of definitions. To make different To replace To undergo transformation, transition, or substitution We have seen a tremendous amount of evolution in the flooring industry over the last ten years. Going into and coming out of the recession of 2008, […]

Caring for Your Hardwood Flooring in the Summer With summer quickly approaching, it’s time to start preparing for the warm, sunny days. We take steps to protect our skin during the summer months, but many people don’t realize that it’s also important to protect your hardwood floors from the sunlight, heat, and humidity. With these […]

A common issue with hardwood flooring is gaps and separations between planks. Hardwood flooring is a natural product that is affected by variations in temperature and humidity. During warm, humid summers hardwood absorbs moisture and expands. Conversely, dry winter weather causes hardwood to lose moisture and contract. Gaps and separations often concern homeowners, but this […]

Choosing the right flooring for your kitchen may seem like a difficult decision. Your choice will depend on your style preferences and practical considerations. After all, the kitchen is a high-traffic area that must be able to withstand the daily demands of a busy family. Considered by many to be the ultimate flooring option, hardwood […]